The Man Company saw a 3X upliftment in their WhatsApp sales with LimeChat's Level-3 AI

About the brand

TMC offers a head-to-toe range of grooming essentials for men — from hair gels, shampoos, face washes, beard oils, beard washes, soap bars, body washes, shave gels to fragrances.

Website

https://www.themancompany.com

Industry

Beauty & Personal Care

Channel

Solution used

Commerce

Use case

Consultative experience on chat, Commerce, Support Automation

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Our Impact

Sales compared to the octane.ai bot

12%

Conversion rate

70%

Reduction in cost per conversion

Key challenges

Many impulse buyers would come to WhatsApp seeking answers to their queries. Unfortunately, high response times by customer support agents led to massive drop-offs.
To compound matters, users sometimes needed recommendations to determine which product would best address their needs, and the information overload on product pages only added to the confusion and further deterred potential buyers.

Goals

Increase sales from impulse shoppers on WhatsApp
Scale customer support easily with the brand's rapid growth
Drive retention-led growth to have higher LTV and lower CAC

The Solution

LimeChat's human-level sales chatbot
To guide impulse shoppers coming on WhatsApp to purchase by responding instantly to queries
Limechat's support automation chatbot:
To instantly and automatically handle post-purchase support tickets
WhatsApp marketing campaigns:
To engage customers across their buying journey

The Results

12% Conversion rate
70% Reduction in cost per conversion
3X sales compared to the bot

Read the full case study to know how The Man Company witnessed a 3X growth in sales via WhatsApp.

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“We onboarded LimeChat to automate our conversations through a bot. We have achieved the goal of 70% automation consistently for 3 months. Revenue through the bot conversations has also tripled.”