TMC saw a 3X upliftment in their monthly sales with Level-3 AI sales bot
5 min
4 mins
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3X
Sales compared to the octane.ai bot
12%
Conversion rate
70%
Reduction in cost per conversion
ABOUT THE BRAND
TMC offers a head-to-toe range of grooming essentials for men — from hair gels, shampoos, face washes, beard oils, beard washes, soap bars, body washes, shave gels to fragrances.
INDUSTRY
Personal Care & Grooming
CHANNEL
SOLUTIONS USED
AI chatbot, WhatsApp Marketing, Omnichannel Helpdesk
USE CASES
Consultative experience on chat, Commerce, Support Automation
The challenge
Many impulse buyers would come to WhatsApp seeking answers to their queries. Unfortunately, high response times by customer support agents led to massive drop-offs.
To compound matters, users sometimes needed recommendations to determine which product would best address their needs, and the information overload on product pages only added to the confusion and further deterred potential buyers.
Goals
- Increase sales from impulse shoppers on WhatsApp
- Scale customer support easily with the brand's rapid growth
- Drive retention-led growth to have higher LTV and lower CAC
The Solution
- LimeChat's human-level sales chatbot
To guide impulse shoppers coming on WhatsApp to purchase by responding instantly to queries - Limechat's support automation chatbot:
To instantly and automatically handle post-purchase support tickets - WhatsApp marketing campaigns:
To engage customers across their buying journey
The Results
- 12% Conversion rate
- 70% Reduction in cost per conversion
- 3X sales compared to the bot
Read the full case study to know how The Man Company witnessed a 3X growth in sales via WhatsApp.
“We onboarded LimeChat to automate our conversations through a bot. We have achieved the goal of 70% automation consistently for 3 months. Revenue through the bot conversations has also tripled.”
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