Inside Shesha Ayurveda’s ROI-First WhatsApp Marketing Strategy

About Shesha Ayurveda

Shesha Ayurveda is a fast-growing D2C brand that brings the purity and heritage of Ayurvedic beauty rituals to modern consumers. Known for its high-quality formulations and loyal community, the brand is dedicated to delivering authentic and effective Ayurvedic products that stand out in the market and generate strong interest.

To scale retention and engagement, Shesha aimed to:

• Drive repeat purchases through direct re-engagement
• Promote time-sensitive offers efficiently
• Engage users with personalized, high-converting communication

The Challenge

While WhatsApp offered high engagement, it came with higher messaging costs. Shesha needed a solution that could help them:

• Send the right message to the right audience
• Avoid wastage from broad, untargeted campaigns
• Maximize ROI from every broadcast

The team wanted to ensure each message delivered clear value, was highly personalized, and drove measurable business impact.

The Solution: Targeted WhatsApp Campaigns with LimeChat

1. Carousel Templates for Multi-Offer Campaigns

Shesha used visually engaging carousel formats to combine multiple offers — such as Anniversary Sales, Prepaid Discounts, and Mother’s Day Promotions — into a single broadcast. Each card in the carousel had its own image, message, and CTA, enabling product discovery and boosting clicks.

Result: 14X ROI

2. Back-in-Stock Alerts for Bestsellers

Shesha launched targeted broadcasts for high-demand products that were back in stock, combined with limited-time prepaid offers to incentivize faster conversion. These campaigns were sent to users who had previously interacted with similar products or categories.

Result: 46X ROI | 87% CTR

3. Festival Campaigns Powered by Partner Segmentation (Nitro)

Using Nitro DB integration, Shesha created geo-targeted segments — especially valuable for regional campaigns. One such campaign around the Vishu festival focused on customers from South India, aligning cultural relevance with timing.

Result: 18X ROI

Key Takeaways

• Targeted messaging significantly improved ROI on WhatsApp
• Carousels boosted engagement and click-throughs
• Geo-segmentation helped localize at scale
• Behavior-based retargeting ensured messages stayed relevant
• Focused messaging strategy led to up to 46X ROI across campaigns