How Simply Nam Transformed Checkout Experiences

Simply Nam, India’s most trusted celebrity makeup artist brand, is synonymous with high-quality, innovative cosmetics and beauty products designed for the modern consumer. With a deep commitment to customer satisfaction, Simply Nam has always prioritized convenience and quality. Staying true to its reputation as an early adopter, the brand partnered with LimeChat to redefine its customers’ buying experience, making it more personal and seamless.

Challenge

‍As a direct-to-consumer beauty brand, Simply Nam observed a significant drop-off during checkout, particularly for Cash on Delivery (COD) orders. Despite running abandoned checkout campaigns, the brand struggled with converting cart abandoners into loyal customers. They needed a solution to simplify the buying process and align with their customers' preference for COD payments.

Solution: LimeChat’s Checkout on Chat for COD Orders

‍LimeChat’s innovative "Checkout on Chat" feature transformed how Simply Nam approached abandoned checkouts. The campaign allowed customers to:

• Shoppers received reminders about their abandoned carts directly on WhatsApp.
• With a few quick messages, customers could confirm their delivery address and contact details without needing to return to the website.
• The system provided real-time order confirmation to customers.
• The chat interface created a natural and intuitive interaction, making customers feel personally cared for.

The Results

The implementation of LimeChat’s Checkout on Chat delivered outstanding results:

• ROI increased by 55%, showcasing a significant boost in campaign efficiency.
• Checkout completion rates saw a substantial rise, particularly for COD orders.
• Customers reported higher satisfaction, appreciating the simplified, chat-based process.

Campaign Highlights

• Dynamic video visuals to grab the attention of recipients
• Personalized Messaging such as "Hey gorgeous" creates a friendly and personal tone, making recipients feel valued
• Attractive offer details to and easy call-to-action
• Built-in compliance with clear unsubscribe options ensured the campaign adhered to customer preferences