Instagram Marketing

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LimeChat Recommends: 10 Best Instagram DM Automation Tools for Ecommerce

Written by
Team LimeChat
Published on
December 28, 2022

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The only list of Instagram DM automation tool you need to explore.  

What if we told you that Instagram DM automation could help your business double your ROAS?

If you’re like most businesses, you probably think of Instagram as a place where your target audience interacts and spends time looking at posts with products they aspire to buy. In fact, Instagram has roughly 800 million active users, making it one of the main players in the social media ecosystem.

Instagram is a powerful tool for growing your business and connecting with customers. With a little strategy, you can use Instagram to drive sales, generate leads, and engage your audience. But even the best-planned Instagram strategy can get bogged down in the minutiae of day-to-day operations.

That’s why we know how valuable it is to have an automated system for interacting with your customers on Instagram. If you’re not using Instagram DM automation tools, you’re missing out on a huge opportunity to reach your customers and potential customers in a way that makes them feel like they matter.

Automated Instagram DMs help ensure that every conversation is handled quickly and accurately so that customers never feel ignored or neglected by your brand. Automation also helps ensure that your DM responses are accurate, relevant, personalised, and to the point, thereby multiplying users’ delight!

In our last two blogs, we spoke about why Instagram DM ads are a great channel for marketing and how automating them can help increase your return on ad spend (ROAS) tremendously.

In this blog, we’re going to explore the best Instagram DM automation tools to reap the benefits of it!

Why should you use Instagram DM automation tools?

If your eCommerce brand’s Instagram DMs are rendered ineffective by generic content and responses, and you want a solution that offers more than run-of-the-mill vanilla automation capabilities, you need to go beyond the standard offerings of meta’s automation suite.

Meta Business Suite provides business owners with basic automation options, but to make a real impact on this versatile platform, you’d need to go above and beyond. Just automating content posts and responses may not be enough to generate meaningful, high-conversion probability leads.

You need a customised, tailor-made automation solution that offers more than run-of-the-mill vanilla automation capabilities.

There are a lot of tools out there that can help you automate your DM campaigns for a fraction of the cost of what it would take to build your own custom solution. And with these tools, all of the heavy lifting is done for you: all you have to do is plug in what type of message (or content) you want to send, when and where it should be sent, and who it should go out to—and let the tools handle everything else.

This is a post for anyone who wants to leverage the power of Instagram DM automation to drive higher ROAS on click-to-Instagram-DM campaigns. We’ll share our top 7 tools that can help you automate Instagram DMs and get you maximum bang for the buck!

The 7 Best Instagram DM Automation Tools

1. LimeChat

LimeChat stands out from the list for a simple reason – it harnesses the power of Level 3 AI to power conversational commerce and hence, is one of the most powerful Instagram DM automation tools you can deploy.

Your customers (and potential customers) are most likely to be turned off if they get mechanised, unempathetic, robotic-sounding answers to their questions or concerns. You may even risk withering off the top of the funnel if automation works for the worse!

The solution is a ‘highly’ personalised chat that can replicate the in-store experience for your customers and make online shopping more ‘human’. In the Instagram DM context, you can use LimeChat to setup highly personalised flows viz:

  • Welcome flow,
  • Deals, discounts & offers information flow,
  • Grievance redressal flow,
  • Subscription to email/ newsletter flow,
  • Product recommendation flow, and much more!

The LimeChat team believes that level-3 AI will be the final piece of the puzzle to build store-like experiences on chat, catapulting brands into c-commerce globally. LimeChat offers human-level conversational AI with a special focus on Shopify Plus brands. So you can actually explore our automation capabilities for an omnichannel solution that is not just limited to Instagram DMs. It lets you integrate marketing efforts across all the popular channels like Messenger, Instagram, WhatsApp, and your website chat.

Book a free demo with LimeChat to know how you can double your e-commerce sales using the power of conversational AI!

2. Inflact

Inflact is another platform that offers Instagram account automation. A key highlight of their offering is the ‘automated scheduled posting of content.’ The suite also includes other automation capabilities like a standard welcome flow for all DMs, segmentation, and preset instant replies to all incoming questions. While the prices may seem low ($21/month), the capabilities may or may not suffice your business purpose. The platform is great if you are only starting off in the world of Instagram marketing and want to try out basic automation without much fuss.

3. MaherGram

MaherGram is a cloud-based Instagram DM automation tool that allows you to automate posts, likes, comments, follows, and reposts. The product features include auto post and scheduling, account analysis, direct messages, content reposting, etc.

4. Instamber

If you’re looking to automate the process of sending direct messages, Instamber is a great option. The platform allows businesses and influencers alike to automate their DMs, which can be a huge time saver. You can also schedule posts and buy followers and likes. The basic services start at $10/month.

Artificially boosted follower count and disproportionate engagement leading to less meaningful leads are often not very sought-after goals for today’s e-commerce business or D2C brand that’s in for the long haul. But that said, it totally depends on your business stage and priorities.

5. iZood

Formerly known as InstaZood, iZood offers automation services for Instagram that are more suited for simple self-promotion. You can go a little beyond and do more than setting up a standard automated welcome flow. You can create custom lists, reach out to all your followers on DMs at once, schedule posts, and play around with a few more interactive automation features.

6. Ingramer

If you’re looking for a bot that can automate your Instagram account, Ingramer is the way to go. Ingramer is an Instagram bot that automates your posting, sending DMs, and managing your account from your PCs or MACs. It performs automated actions like liking, following, and posting for you rather than expecting you to do all of these things yourself. The idea is that it’s supposed to be a simple solution for managing your Instagram account without having to do much of anything yourself.

7. IG:DM

IG:DM is also a great tool for those who want to get started with Instagram automation. It’s free and open-source, so you don’t need to worry about paying for anything before you try it out. With IG:DM, you can search for users and start a conversation, view a list of users who aren’t following you back (and hence, unfollow them), quote messages within a conversation, and continue your Instagram direct messages from your phone to your desktop—all from one place!

8. Socionator

Socionator is a one-stop solution for all Instagram marketers. It’s the best option for people who want to automate their Instagram accounts but don’t want to spend hours on the app daily.

The platform offers limited capabilities, but you can still schedule posts, activate automatic follow-back for people who follow you, automate reposts, and DM broadcasting to all your followers. The platform does release new and updated versions from time to time and does deserve credit for that!

9. Sked Social

Sked is one of the few platforms apart from Limechat that actually provides extensive Instagram DM automation. Using Sked, an Instagram-first platform, you can manage your Instagram inbox, post automatically across platforms, see reel insights, and schedule posts. They have downloadable apps on Apple App Store and on Google Play Store and can be accessed via any device.

Sked has a feature called “auto-scheduling,” which allows you to post to other social media sites like Facebook or Twitter whenever you’re about to publish a new photo on Instagram. It’s a very convenient way to ensure that your content gets seen by as many people as possible.

The app also lets you send direct messages from within it—that way you don’t have to leave the app at all! It also has tools for managing your inbox, which makes managing multiple accounts much easier than before.

10. Zapier

Zapier is a tool that allows you to connect different web apps. This means that you can automatically move information from one app to another so that you don’t have to spend time manually doing it yourself.

A standout feature of Zapier is their ability to connect Instagram with direct mail. You can set up workflows that automatically respond to Instagram DMs, much like Limechat and Sked Social can do for Twitter DMs.

The Final Word!

Instagram is a great place to reach your customers, but if you don’t have the right tools in place, you could be losing out on valuable leads and customers.

Millennials and Gen Z are flocking to Instagram daily for a good 30 minutes a day! While many brands are spending ad Dollars on various ad campaigns, experimenting with different cohorts of users targetable by Instagram’s segmenting capabilities, it may not be enough to generate meaningful leads and conversions!

A click-to-Instagram DM is one of the most popular ad campaign formats many D2C brands are deploying for a simple reason – you can interact with the users for the longest using this route, thereby multiplying your chances of conversions.

The catch, however, remains in boosting your Instagram DM response rate. If you take a day or even a few hours to respond manually, your leads may just stray away.

To avoid this drop in the top of the funnel, you MUST deploy Instagram DM automation. And any automation isn’t good enough. Rely on an automation capability that can replicate a lot of the in-store experience for your users.

Which Instagram DM automation tool should you choose?

It’s now your turn to join the league of successful businesses that have deployed LimeChat’s conversational AI capabilities and watched their businesses soar with Instagram DM automation with near-human responses and seamless integration across channels.

LimeChat’s conversational commerce suite has helped brands generate revenue upwards of $10Mn, automate savings upwards of $5Mn, and deliver 50% higher retention.

Don’t wait for your competitors to get ahead.

Book a free demo today to witness the power of level-3 AI and conversational commerce.

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