ABOUT THE BRAND
An Indian fashion brand that provides an affordable range of premium quality travel luggage & accessories
Apparel and Fashion
Cart abandonment is a persistent challenge.
Dein Kleider recognized the potential of WhatsApp as a retargeting channel to re-engage customers.
However, traditional one-way WhatsApp campaigns yield only average reply (10%) and conversion rates (2-3%).
In collaboration with Limechat, Dein Kleider looked toward building a strategy to unlock the full conversational capabilities of WhatsApp and
- Optimize abandoned checkout campaigns for better engagement
- Achieve a remarkable 2X conversions
Dein Kleider sought a fresh approach to engage customers and boost conversions. Transform the checkout experience into an interactive and rewarding experience.
Instead of just sending a plain text message with a discount code, Dein Kleider includes interactive buttons within the WhatsApp message to add a fun element. Customers feel a sense of excitement and anticipation as they click on buttons to reveal their rewards.
- LimeChat's Conversational Abandoned Checkout Flow delivered an exceptional 9.82% conversion rate, optimizing revenue generation.
- The fun and interactive messaging on WhatsApp captured customers' attention, resulting in an impressive 36.55% reply rate.