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andMe is one of the top e-commerce brands in the Women’s Health category and has served 4.5 L+ women, with its plant-based, preservative-free, and chemical-free products.

The Challenges

With the growing customer base, andMe faced new growth challenges:

  • Higher cart abandonments
  • Higher customer acquisition costs
  • Low engagement across the customer journey

The Objective

The andMe team was looking to partner with someone who has a proven record of boosting retention-led growth via channels like WhatsApp, which makes two-way interactions possible.

The Solution

Using LimeChat’s WhatsApp Marketing, andMe crafted an engagement flow.

  • Targeting and re-engaging user segments who’ve left their cart abandoned
  • Sending personalized communication with the discount offers
  • Sending a follow-up communication to users who still haven’t completed the checkout
  • Engaging users across different touchpoints in their buying journey

Key Metrics

  • 6X Improvement in cart recovery rate
  • 90% Open rate on WhatsApp
  • First WhatsApp campaign sent in < 3 days of signing up