
andMe achieved 6X cart abandonment recovery with LimeChat
andMe is one of the top e-commerce brands in the Women’s Health category and has served 4.5 L+ women, with its plant-based, preservative-free, and chemical-free products.
The Challenges
With the growing customer base, andMe faced new growth challenges:
- Higher cart abandonments
- Higher customer acquisition costs
- Low engagement across the customer journey
The Objective
The andMe team was looking to partner with someone who has a proven record of boosting retention-led growth via channels like WhatsApp, which makes two-way interactions possible.
The Solution
Using LimeChat’s WhatsApp Marketing, andMe crafted an engagement flow.
- Targeting and re-engaging user segments who’ve left their cart abandoned
- Sending personalized communication with the discount offers
- Sending a follow-up communication to users who still haven’t completed the checkout
- Engaging users across different touchpoints in their buying journey
Key Metrics
- 6X Improvement in cart recovery rate
- 90% Open rate on WhatsApp
- First WhatsApp campaign sent in < 3 days of signing up