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andMe (Globalbees) achieved 6X cart abandonment recovery with LimeChat

andMe (Globalbees) achieved 6X cart abandonment recovery with LimeChat

Our Impact

6X
Improvement in abandoned cart recovery
90%
Faster campaign implementation
70%
Higher engagement

Key challenges

With the growing customer base, andMe faced new growth challenges:

  • Higher cart abandonments
  • Higher customer acquisition costs
  • Low engagement across the customer journey

Goals

The andMe team was looking to partner with someone who has a proven record of boosting retention-led growth via channels like WhatsApp, which makes two-way interactions possible.

The Solution

andMe joined forces with LimeChat and leveraged WhatsApp to recapture lost sales and boost conversions.

Here's the strategy that they followed:

  • Reach more audience by sending personalized cart recovery messages on WhatsApp
  • Reduce drop-offs and increase conversions with automatically applied discount codes
  • Re-engage users who haven’t completed the checkout with drip campaigns
  • Upgrade CX from checkout to delivery with personalized messages across the buying journey

The Results

  • 6X Improvement in abandoned cart recovery
  • 70% Higher engagement
  • 90% Faster implementation
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