andMe (Globalbees) achieved 6X cart abandonment recovery with LimeChat
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Our Impact
6X
Improvement in abandoned cart recovery
90%
Faster campaign implementation
70%
Higher engagement
Key challenges
With the growing customer base, andMe faced new growth challenges:
- Higher cart abandonments
- Higher customer acquisition costs
- Low engagement across the customer journey
Goals
The andMe team was looking to partner with someone who has a proven record of boosting retention-led growth via channels like WhatsApp, which makes two-way interactions possible.
The Solution
andMe joined forces with LimeChat and leveraged WhatsApp to recapture lost sales and boost conversions.
Here's the strategy that they followed:
- Reach more audience by sending personalized cart recovery messages on WhatsApp
- Reduce drop-offs and increase conversions with automatically applied discount codes
- Re-engage users who haven’t completed the checkout with drip campaigns
- Upgrade CX from checkout to delivery with personalized messages across the buying journey
The Results
- 6X Improvement in abandoned cart recovery
- 70% Higher engagement
- 90% Faster implementation
Download Full Case Study
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