Are you a healthcare and wellness brand? Well, this guide is tailor-made for you to make your business future-proof with WhatsApp marketing.
The health and wellness industry is booming. Customers are spending more on their health than they ever did before.
The global market value of this industry is more than $1.5 trillion — growing at a rate of 5 to 10% each year. Another report by McKinsey shows that a significant chunk of revenue will come from online channels. So yes, the digital shift is inevitable, even for healthcare and wellness brands.
With this digital shift, the competition will surely increase. And it will take a lot of work for brands to grab customers’ attention. It will also be equally challenging for them to differentiate themselves as a legitimate source of information and products.
That’s where WhatsApp marketing comes in. With over 2 billion monthly active users, WhatsApp has a huge potential to connect you with your ideal customers.
This blog aims to show why you need to use WhatsApp marketing and how it can help increase customer engagement, acquisition, and retention.
Let’s dive right in!
Why Do Health and Wellness Brands Need WhatsApp?
Let’s look at some of the many reasons why not using WhatsApp marketing would be a blunder for health and wellness brands.
1. Tackle Increasing Competition on Traditional Channels
Traditional marketing channels like Facebook and Instagram have endless competition for health and wellness brands. According to a report by Brandwatch, nearly 65% of D2C brands use social media for marketing, including your competitors.
The increased competition brings a surge in ad pricing and impacts the return on investment. This means that brands now have to pay more dollars to get the same number of impressions or clicks.
To tackle this, health and wellness brands can use WhatsApp marketing, where they only connect with people who are most likely to convert.
Moreover, the permission-based marketing concept of WhatsApp ensures that only customers who are really interested in your brand/products receive marketing messages from you. This increases the ROI of your marketing efforts.
Long story short, WhatsApp marketing is a sure-shot way for health and wellness brands to rise above their competitors.
2. Defy Rising CAC on Traditional Channels
The increasing competition on traditional channels and the low ROI of ads have also increased customer acquisition costs.
According to a report by Martech, CAC for the D2C industry is outpacing the average lifetime value of a customer. Brands spend more to acquire a customer (ad spend and effort) on traditional channels than the total amount those customers spend on a brand.
This is a serious issue that health and wellness brands must address if they want to grow their profits.
As published in Economic Times, the cost of lead generation and customer acquisition was almost 70% lower in WhatsApp marketing than in other channels. So WhatsApp marketing can easily help you defy this rising CAC with its lower costs.
3. Leverage Faster and Proactive Communication
Consumers today are information hungry, and they want to be able to communicate with the brands they purchase from, especially when it comes to their health.
According to a survey, 53% of consumers expect a response from a business within an hour of reaching out to them on social media. And brands that respond promptly to customer queries and concerns are seen as more trustworthy and reliable.
WhatsApp marketing provides a platform for health and wellness brands to have real-time conversations with their customers. This enables brands to instantly address customer queries and concerns, leading to a better customer experience and higher customer loyalty.
4. WhatsApp Offers More Visibility
Compared to other marketing channels, WhatsApp has a higher open and click-through rate. This is because messages sent on WhatsApp are seen as personal, not just another ad.
According to a study, 98% of messages sent on WhatsApp are opened and read. This is in sharp contrast to email marketing, where only 20-30% of messages are opened.
Moreover, WhatsApp’s click-through rate is much higher than other channels. This is because users are more likely to engage with a message they see as personal and relevant to them.
Health and wellness brands that use WhatsApp marketing to reach their customers can expect higher engagement and better results compared to other channels.
How Can Health and Wellness Brands Use WhatsApp to Acquire Customers?
Health and wellness brands can use WhatsApp as a powerful marketing tool to reach and acquire customers. Here are some ways to use WhatsApp Marketing to acquire customers:
1. Run CTWA Ads to Capture Attention
CTWA (Click to WhatsApp) ads are a great way to capture the interest, intent, and preferences of potential customers.
You can place these ads on Facebook, Instagram, and other social media platforms. And when a user clicks on the ad, they will be redirected to a WhatsApp chat with you.
This provides a personalised and direct communication channel with the customer, allowing you to gather more information about the customer’s preferences and needs.
We noticed you clicked on our ad. Thanks for showing interest in our health and wellness products.
Can you tell us more about what you are looking for? We would love to help you find the perfect product for your needs.
2. Use WhatsApp Catalogs for Promotion
Health and wellness brands can use WhatsApp catalogs to showcase popular products or collections to customers. It provides a visual and interactive browsing experience, allowing customers to see product images, descriptions, and prices.
According to a report published by Meta, more than 40 million users view a WhatsApp Business Catalog each month. So, WhatsApp catalogs do have the potential to pump up your sales.
Moreover, customers can easily place an order directly from the catalog and have it delivered to their doorstep. This reduces the number of steps for completing the transaction, making the process less overwhelming for the customers.
Check out our latest collection of health and wellness products!
We have everything you need to feel your best — from superfoods to supplements — you name it.
Let us know if you want to place an order or have any queries.
3. Use Broadcast to Send Relevant Deals
Broadcasts are a way for brands to reach a large number of customers with a single message.
Health and wellness brands can use broadcasts to promote products and deals relevant to what the customer has shown interest in. Note the emphasis on the word “relevant” because if the messages are not relevant, your customers will get annoyed after a point.
For example, if a segment of customers has shown interest in a particular supplement, you can use broadcasts to promote that supplement and related products to that segment.
We noticed you were interested in our [product name].
We’re offering a great deal on this product and related products that you might be interested in.
Check it out and order now!
4. Highlight Hot-Selling Products With WhatsApp Broadcast
One of the most effective ways to use WhatsApp marketing is to promote popular and trending products.
With broadcasts, health and wellness brands can send mass messages to their audience, highlighting the products that are currently selling well.
This approach not only generates more sales but also creates a sense of urgency among customers to make a purchase.
Highlighting trending products also serves as a form of social proof, as customers are more likely to purchase products that others have found successful.
Subject: Trending alert!
Are you keeping up with the latest trends? Our [product name] is the talk of the town, and it’s not hard to see why.
Don’t miss out on this must-have product. Grab yours today!
By using broadcasts to highlight hot-selling and trending products, health and wellness brands can create excitement and acquire more customers.
How Can Health and Wellness Brands Use WhatsApp for Cart Abandonment Recovery?
Shopping cart abandonment is a common issue for online retailers, and health and wellness brands are no exception.
Fortunately, with WhatsApp Marketing, brands can reach out to customers who have abandoned their carts and offer personalised assistance to help recover their sales.
Let’s see how:
1. Send a Reminder
Sending a simple reminder can be a gentle nudge that prompts customers to complete their purchase.
By sending a personalised message through WhatsApp, health and wellness brands can show their customers that they care and are available to help. This kind of proactive communication can build trust and increase the chances of a sale.
Subject: Did You Forget Something?
We noticed that you left something behind in your cart. Did you forget to hit the ‘checkout’ button? Don’t worry. We’ve got you covered!
We’ve kept your cart on hold. Take another look and let us know if we can assist with anything.
2. Send a Follow-Up with a Special Discount
A special discount can be a powerful motivator for customers to complete their purchases.
By offering a discount specifically to those who have abandoned their carts, health and wellness brands can incentivize customers to take action and recover lost sales.
Hey [Customer Name],
Did you forget something in your cart? Don’t worry. It happens to the best of us.
We just wanted to remind you that your [product name] is waiting for you, and we’re sweetening the deal with a special discount!
Use the code “YOURCODE20” at checkout to get 20% off your purchase.
Hurry, this offer won’t last forever! Your cart is ready and waiting.
3. Offer Purchase Assistance
Shopping for health and wellness products can be intimidating, and customers may have questions or concerns before making a purchase.
By offering purchase assistance through WhatsApp, health and wellness brands can alleviate customer worries and increase the chances of a sale.
Whether customers need help with product selection, shipping information, or any other questions, offering personalised assistance can go a long way in building customer trust and confidence.
Hi [Customer Name],
We noticed you left [Product Name] in your cart. Let us help you make the right choice.
If you have any questions or concerns about [Product Name], our team is ready to assist. Just give us a message, and we’ll make sure you have all the information you need.
Always up for help,
How Can Health and Wellness Brands Use WhatsApp for Retention?
Retention is key to the success of health and wellness brands, actually every brand. Once a customer has made a purchase, it’s crucial to keep them engaged and satisfied with your brand to encourage repeat purchases.
Let’s see how health and wellness brands can use WhatsApp marketing to retain customers.
1. Keep Customers in the Loop With Order Tracking Details
As a health and wellness brand, creating a positive post-purchase experience for your customers is essential. And one way to do this is by sending order tracking information.
By sending a follow-up message with the tracking information, your customers will have peace of mind knowing that their purchase is on its way.
Additionally, the act of reaching out to them shows that you value their business and are available to address any questions or concerns they may have. And when customers feel valued, they always return to purchase more.
Hi [Customer Name],
Just wanted to reach out and let you know that your order of [Product Name] has shipped!
You can track your order here: [Order Tracking Link].
If you have any questions or concerns, please feel free to reach out to us anytime.
Thanks for choosing [Brand Name]!
2. Send Personalised Product Recommendations
Personalised recommendations are highly valued by customers, especially in the health and wellness industry. It gives them the confidence to go with the product that they might have been sceptical about.
By providing recommendations that match your customers’ needs and preferences, you demonstrate that you understand them and create a deeper connection that leads to increased customer loyalty and retention.
Hi [Customer Name],
We hope your [Product Name] is working wonders for you! Based on your previous purchase, we wanted to share some products you may also love:
[Recommendation Page Link]
Let us know if you’d like more information or help with making a decision.
3. Request Product Reviews to Show You Care
Product reviews help you understand what your customers like and don’t like about your products. It also gives you the opportunity to make improvements, ensuring customer satisfaction and loyalty.
Moreover, when you ask for reviews, your customers feel that you value their opinion, which makes them stick with you.
Hi [Customer Name],
We hope you’re enjoying [Product Name]. We’d love to hear about your experience with it.
Would you be willing to leave us a quick review on [Review Platform (e.g. Amazon, Trustpilot, etc.)]? It would mean a lot to us and help us continue to improve our products.
Thanks for choosing [Brand Name]!
4. Promote Your Loyalty Program
Loyalty programs are a great way to incentivize repeat purchases and keep customers coming back for more.
By promoting your loyalty program, you can show your customers how much you value their business and reward them for their loyalty.
Hi [Customer Name],
Just wanted to remind you about our loyalty program! Every purchase you make earns you points, which you can redeem for exclusive discounts and rewards.
Check out the details here: [Insert link].
Thanks for being a valued customer!
5. Use WhatsApp Broadcast for Relevant Promotions
Relevance is key when it comes to retaining customers. By promoting deals, discounts, and products that are similar to what they bought before, you can increase the chances of them making another purchase.
Hello [Customer Name],
We wanted to let you know about our new deals and discounts. Since you’ve previously purchased [Product Name], you might be interested in [Related Product].
Check it out here: [Insert link]
Don’t miss out on these amazing deals!
How Can Health and Wellness Brands Use WhatsApp for Engagement?
WhatsApp marketing provides a unique opportunity for health and wellness brands to connect with their customers on a personal level and drive engagement.
Here are three strategies for using WhatsApp for engagement and example templates for each.
1. Send Newsletter Updates as a WhatsApp Message
Health and wellness brands can use WhatsApp marketing to keep their customers informed about new products, store updates, and popular items. Think of it as a newsletter that you send on WhatsApp instead of emails. This can help keep customers engaged in your brand.
You can also send educational content like tips to improve health using your products or maybe how to use your products to get the best results. By giving them additional value, you can ensure that their interest level in your brand never dips.
Hi [Customer Name],
Just wanted to reach out and share what’s new at [Brand Name]. We have [New Products/Updates] that you might be interested in. Don’t forget to check out [Popular Products] too!
Subscribe to our newsletter today to receive tips regarding [What Your Product Does] - Link
2. Conduct Conversational Surveys
Understanding customer needs and preferences is key to providing them with the best experience. Health and wellness brands can use WhatsApp to conduct conversational surveys and gather information about their customers’ health concerns and product preferences.
This will not only allow the brands to provide a good experience but will also act as a great engagement activity.
Hi [Customer Name],
We hope you’re doing well! We wanted to check in and see if there’s anything more we can help with regarding your health and wellness. Is there anything you’d like to address or anything you’d like us to recommend?
Fill out this form to help us serve you better! - [Form Link]
Looking forward to hearing from you,
3. Run Contests/Quizzes Around Health
Health and wellness brands can use WhatsApp to run contests and quizzes related to health and wellness. And after the quiz ends, you can give them discount coupons or store credits as a participation bonus. This can be a great way to reward and engage your customers.
Hi [Customer Name],
We’re excited to announce our latest contest! Test your health and wellness knowledge, and you could win [Prize]. Simply answer the following questions: [Quiz Questions].
There’s a surprise at the end for you. Good luck!
Bringing it All Together: WhatsApp Marketing for Health and Wellness Brands
WhatsApp is a versatile tool that offers immense possibilities for health and wellness brands to connect with their customers, sell to them, and retain them for a long time.
So, where do you begin? The answer is simple - just start. You can use WhatsApp for all of the ways we’ve discussed or try one method at a time.
As each customer’s journey is unique, WhatsApp’s effectiveness will vary based on where they are in their health and wellness journey. The more you experiment, the closer you’ll come to find what works best for your brand and customers.
But don’t just stop at the regular WhatsApp Business account. To truly harness the power of WhatsApp marketing, consider opting for the WhatsApp Business API.
Enter LimeChat - a solution that helps businesses achieve outstanding customer experience through highly personalised and effective WhatsApp marketing campaigns.
Want to go live in less than three days? Book a demo today!