WhatsApp is an exceptional medium for eCommerce brands, and the statistics and figures have repeatedly proven it. The messaging platform is flexible, and there is a wide range of ways companies can use a WhatsApp marketing strategy to reach and engage their customers. 

Statistics show that the average cart abandonment rate is 69.57%, almost 80% for some industries. This means that seven out of every ten online shoppers abandon their shopping carts - no matter how good your products, deals, and offers are. 

Email marketing has been around for decades, and it’s still one of the most promising channels for eCommerce businesses to grow their brand and generate revenue. It’s cheap, easy, and it works—but there’s a new contender on the scene: WhatsApp.

The current marketing environment is in an abysmal state. Email open rates are at an all-time low of 20% and steadily dropping. SMS is now nothing but a medium for two-factor login. So how does a marketer reach their customers?

it’s become a no-brainer that if you are a D2C ECommerce brand, you need to reach out to your existing & potential new customers via notifications like SMS, Email, and WhatsApp, and not just through Ads on Google, Instagram or Facebook when they browse the internet.

In this article, we will discuss why online brands need to work with an eCommerce-specific WhatsApp marketing solution to leverage all the features the messaging platform offers.

Empower your Online Brand through Conversational CommerceLet us explore how Conversational AI can help your brand.

Customer retention has become a vital part of eCommerce sales. And if you fail at satisfying your customers, it won’t take too long for them to move on to your competitors in search of better options.

The world has changed since the pandemic. Consumers are now more likely to shop online than in-store, and e-commerce sales are skyrocketing. Customers are also willing to pay a premium for personalised experiences.

In our previous post, we discussed Instagram shops and their importance. We even walked you through setting up your Instagram shop step by step. To sell on Instagram as a business, though, you must meet a few commerce eligibility requirements.

Today, Instagram is one of the most preferred platforms by brands and marketers. Not just for personal and recreational use, but for Instagram commerce, too. That’s because it generates engagement and drives conversions for brands.

What if we told you that Instagram DM automation could help your business double your ROAS?

In this guide, we’re going to deep dive into WhatsApp broadcast campaigns. We will be going over what WhatsApp Business broadcast messages are, how to build a WhatsApp broadcast list and other nuances to help you get the most out of the messaging platform.

To get you started, here’s a complete guide on it. If you want to sell on WhatsApp and want to set up WhatsApp for your sales teams, this guide is for you.

If you’re here looking for a way to boost your Shopify sales through conversational marketing, we have you covered.

It’s no secret that managing orders can be a hassle for customer support teams. Keeping up with inquiries and orders can be time-consuming and stressful for both customers and employees.

While making a custom flow-engine from scratch can initially appear intimidating, it’s well worth the challenges. With your own unique flow-engine, you have the ability to change its components to meet the needs of your project and to expand its capabilities to accommodate any new requirements.

In the quest for innovative ways of digital marketing, messaging apps have become a go-to channel for many marketers. With instant messaging, no other platform comes close to WhatsApp’s popularity.

The demand for ‘contactless’ shopping has made conversational commerce the need of the hour. And WhatsApp is one such commerce platform that has been showing significant results in speeding up sales, marketing, and support initiatives.

You can argue that Whatsapp is just another medium, but we strongly disagree. Here’s why-

In this guide, we’re going to deep dive into WhatsApp broadcast campaigns. We will be going over what WhatsApp Business broadcast messages are, how to build a WhatsApp broadcast list and other nuances to help you get the most out of the messaging platform.