Target chat-loving users with conversational ads. Personalize buying experience on social messaging apps to double conversions.
Engage high-intent users before they drop off. Instantly address their concerns and give them confidence to buy.
Send smart followups based on where the user drops off on chat. Re-engage the user on the same chat and continue the buying journey.
Highest engagement channel, with >90% open and read rates. Users expect prompt support
78% of consumers use FB for product discovery, and expect proactive support on FB pages.
75% ecommerce visitors depend on website live chat for support, and expect quick resolutions.
83% of impulse shoppers discover products on Instagram, and are willing to buy from DMs.
Contrary to the traditional push marketing, conversational marketing is focused on interacting with consumers. It focuses on understanding their preferences and tailoring their buying journey with your brand through conversations that lead them to the products that add the most value to them
48% of all shoppers prefer to be guided during their online shopping experience. Conversational Marketing has made it possible to identify such people and bring them from ads to social messaging apps like FB Messenger and Instagram.
Leading global brands who are properly leveraging conversational marketing have been able to drive as much as 30% of their total revenue through chat channels, with a 2x RoAS compared to their e-commerce website.
After ios14, it has been hard to capture personal user data and use it for ad targeting.
Level 3 AI chatbots on FB Messenger can engage with visitors and understand their preferences, which can then be directly used for ad targeting. This can be one of the highest-impact ways to reduce your CAC in the post-ios14 era.